Phaedra Culjak, CEO
Ms. Culjak has been a serial Entrepreneur for most of her career. In 1994, she started a successful catering company
which was profitable in the first year. She then began work as the first employee for a start-up traceability company in
Operations and Business Development. Culjak has provided supply chain management and traceability solutions for more
than a decade. She has consulted to provide increased efficiencies, asset management, inventory management and
process improvement solutions to numerous clients. She led development of business and technology solutions utilizing
business process analysis, comparative metrics, and enterprise system solutions to create cost effective products and
operations that resulted in increased profitability and substantial ROI for clients.
also managed the development of a full traceability systems including deployment of client software solutions, as well as
integration with existing MES, ERP, and proprietary back office systems to create more efficiency and reduced liability.
Internet solutions for the supply and cold chains. She is a former board member and current member of the Colorado RFID
Leland Curkendall, CTO
Mr. Curkendall has over twenty years of experience building companies that design data collection and integration systems
for the supply chain. He has designed, managed, sold and implemented systems all over North America, Europe, South
America and Australia. With his background in both agriculture and economics, he has built practical, usable systems that
increase company bottom lines. He also holds multiple patents for radio frequency identification (RFID) and database
management analysis. In 1989, as manager of a large computer data service in California, he was introduced to RFID and
in 1993 formed a company that designed RFID, bar code, and mobile applications for all stages of the supply chain. In
1997, he co-founded a best-in-class company that developed traceability systems for agricultural, food and pharmaceutical
Internet solutions for the supply and cold chains. Early in 2007, ROI began developing cold chain solutions, using Sealed
Air Corporation’s TurboTag RFID temperature-monitoring device. Subsequently, ROI has developed TempTrip as a turnkey
service for automating the collection, transfer, storage and reporting of temperature results. TempTrip is the first
temperature-monitoring system that is sold as a service and requires minimal infrastructure for end customers to
their PBX manufacturing and distribution facility in Denver, CO. While in that position at AT&T, Johnson designed and
implemented the “Paperless Warehouse”. This real-time, bar coding materials management system increased inventory
turns from 3 to 11 which resulted in driving $72M inventory savings to the bottom line.
designing leading edge productivity-oriented materials management technology solutions. He has provided many
successes for various clients in a multitude of industries over the last 18 years, including health care, automotive,
agriculture, distribution/ shipping, ski areas, retail, manufacturing and warehousing. Johnson has implemented solutions
from the field or shop floor all the way to integration with existing Enterprise Resource Planning (ERP) applications.
Matt Morrison, Hardware Systems
Mr. Morrison has over 25 years of experience specializing in Video, RF telemetry and RFID. He provides electronic and
mechanical design, machining, prototype design, fabrication, PCB design, ASIC development, procurement, pre-production
management and transition to full production including fixturing and regulatory approval.
Morrison has set up and managed RFID production lines in Asia and has designed and implemented everything from
medical RF diathermy systems to time slice video multiplexing systems. He was one of the engineers responsible for the
first 125 KHz proximity programmable smart card and also created the first hands-free RFID portal reading system for
Hughes ID Corporation. Morrison also designed and built the world’s first wireless hand-held reader used for both LF and
UHF RFID tags. He holds numerous electronic and RFID patents.
Mr. Lawrence, CPA, has held positions with a range of companies including Supervisor with Coopers and Lybrand (now
known as PricewaterhouseCoopers), Internal Auditor for a NYSE home builder, Senior Manager with Arthur Young &
Company (now known as Ernst & Young), VP and Controller for Capitol Federal Savings and Loan, Controller for a high-
growth plastic injection molding company, and owner of a tax and accounting firm.
and selection, software selection and implementation, manufacturing/scheduling, cost accounting, cost containment
measures, manufacturing analysis, human resources, and insurance. Lawrence has valued over 50 businesses under the
guidelines of the American Institute of Certified Public Accountants, has provided dozens of business valuations and expert
witness testimonies, and teaches classes on business startups for new entrepreneurs.
Dave McFarland, Software Systems
Mr. McFarland has over 10 years experience in software development related to traceability applications including asset
tracking, inventory management, distribution, route accounting, manufacturing, agriculture and healthcare. He is proficient
in database design, Visual Basic, embedded Visual Basic, Visual Studio.NET, ASP, ASP.NET, PHP and Windows CE.NET.
McFarland’s specialty is writing mobile applications that are easily understood by the end user and integrate well with a
variety of hardware, databases and Web applications.
Orowheat Bakery (wireless inventory control), AgInfoLink Global (rugged mobile applications and meat tracking
applications), City of Los Angeles (tree inventory system), Mayo Clinic and Ohio State University (asset tracking) and
numerous other tracking applications.
Jim Krajcirik, Software Systems
Mr. Krajcirik's career in computer programming and maintenance began almost 30 years ago with a four-year stint in the U.
S. Air Force writing machine-level (assembly) code. Since then, he has become proficient in many computer languages
including IRL, BASIC, Visual Basic, C, C++, Prolog, COBOL, RPG II, PHP, Perl, and numerous scripting languages. He also
designs and maintains a variety of database packages, mostly SQL-based. Krajcirik works with a number of operating
systems including VMS, DOS, Windows, OS/2, OS/400, MacOS, Linux, UNIX, Solaris and BeOS on various hardware
platforms from PCs, Macs, Mainframes and minis, to handheld devices.
and database servers. Today, his specialty is developing portable, non-proprietary web-based applications using PHP and
MySQL. Krajcirik’s latest implementations include medical instrument tracking applications and a Web-based ocean-
going container tracking system for Unisource Worldwide.
Mike Malmer, Software and Firmware Systems
Mr. Malmer is an electrical engineer who specializes in software and firmware development for RFID, medical devices, RF
networking and wireless communications products. He was Vice President of Engineering at Identification Devices, Inc.
where his team produced the world’s first syringe-implantable RFID transponder as well as many industry-leading RFID
readers. He was also founder and Vice President of Engineering at two technology startup companies where he led the
development of leading-edge computer telephony, networking and RFID products.
Earlier in his career, Malmer was a senior development engineer and Manager of R&D at Burroughs and Northern
Telecom (Sycor). At Sycor, he implemented the world’s earliest microprocessor applications for real-time control of disk,
tape, printer, CRT display, and communications devices. With Burroughs, he was a key member of a team that developed
and patented communications computers that had superb commercial success, exceeding $1 billion in sales. Mike is a
member of the IEEE and holds multiple patents.
|Tracking and Temperature Results to Improve your Bottom Line